At Alaska Airlines, we want to be the easiest airline to fly. And one
of the ways we want to accomplish that is by using innovative
technology.
Alaska Air was the first US airline to offer online booking in 1996 and
the first to offer self-service check-in in 1999. Now our customers are
embracing mobile as part of their travel experience, so we want to
provide great mobile experiences. Tablets are becoming especially
popular for researching and booking travel.
When Microsoft introduced Windows 8, we started thinking about how we
could take advantage of its easy to use apps and intuitive design to
help our customers. In fact, while we were still considering a new
travel app for Windows 8, one of our developers stayed up most of the
night building a prototype—just for fun! The next morning, he came into
my office to show us what he’d developed. It was fantastic.
We decided to partner with Microsoft to create a Deals and
Destinations App, which is tailored to help our customers find the best
deals. The app is available free for download from the Windows 8 Store
and it is optimized for a variety of devices, including tablets and any
desktop PC running Windows 8.
Travelers can use the app to search for tickets to any one of the 90+
cities across North America and Mexico that Alaska Mileage serves. As they
browse fares, shoppers can view photos and read descriptions of the
places they plan to visit. Once customers are ready to lock in their
purchase, they are directed to the main Alaska Airlines website to
complete the transaction.
No comments:
Post a Comment